Super Powers

Experience has allowed me to hone my talents and learn new skills. As noted on my About me page, I have much more than a single super power. I perform everything from market research and strategy development to tactical implementation and marketing analytics. Below are a few of my capabilities. You can also download my:

Marketing Campaigns: One of my strongest skills is developing creative, integrated campaigns that help meet strategic goals. For example, at Jones Lang LaSalle (JLL), a global commercial real estate firm, I worked on a regional, integrated marketing campaign to achieve the corporate goal of promoting the company as a thought leader and go-to source for market research. The campaign included:

  • Digital ads
  • Website promotion
  • Email campaigns
  • Media relations, including report release events
  • Social media

Internal Branding & Employee Communications: In many of my roles, I have built internal communication programs  from scratch. I use the same skills and processes for developing marketing campaigns to create internal campaigns for corporate initiatives, goals, education and change management. Tools that I use for internal communications include:

  • Intranets
  • Newsletters
  • Surveys
  • Email campaigns
  • Video & LCD screens
  • Internal social media (Yammer & Salesforce Chatter)
  • Lunch & learns/training
  • Events & contests
  • “Lifestyle” magazine & other collateral

You can view newsletter examples here:  April IM Newsletter, May IM Newsletter, June IM Newsletter and July IM Newsletter. Below you can see a few internal campaign items from Ingenious Med’s “The Right Side of Healthcare” Tour and Thrive Challenge.

Thought Leadership: I have used my journalism experience to establish many organizations as industry thought leaders. My staples are:

Web Design/Redesign and Content Management: I have maintained content, as well as managed development and redesign of websites throughout my career. This includes both external, public-facing sites and intranets for employees. I have used a variety of programs such as WordPress,  Drupal, Visual Interdev, SharePoint and others to maintain sites. Visit the Georgia Tech site to see the redesign and the Ingenious Med site, which is currently undergoing a redesign, for content management.

Branding: I have been responsible for developing brand standards and style guidelines for the majority of my employers. I have conducted rebranding efforts, including both the “look and feel” and the messaging, and ensured brand adherence throughout all marketing channels.